SONY will never die, but their CEO will

UHD TVs; wow.  Is that even what they're called?  The term doesn't result in anything relevant when I use it as a search keyboard on Amazon.  Now I know why LED and LCD TVs have so drastically gone down in price the last couple years.  If I had enough money, I'd play along, but by the time I was done saving up, I'd be halfway to my grave, and for what?